Scales are essential to a study.
Many say it. A fewer believe it. And still a lesser number apply this with their heart.Going back over half+ centuries it took numerous applications and initiatives to standardized scales. Some of the so developed scales achieved regional and par national applicability, at times exhibiting ‘Culture Free’ properties. And in the process acquire almost magical accuracy and and the ability to elicit correct response and information where correctly applied.
And thus scale adjustment and application to a study is an elaborate painstaking effort. Research India goes that extra mile to standardize adjust and apply relevant scale correctly and appropriately as the study demands
Exploratory, Qualitative FGDs
Focus Group technique & instrument remains enigmatic in its application and utility in the investigation for both consumer research and social research. Our vast knowledge base about its applicability and use remains proprietary. Though primarily exploratory in nature our years of practice enables us to achieve highly specific and accurate findings & data. In our use of this phaseological technique we uniquely incorporate personality type evaluation of the participants adding miles of depth to our understanding and reference of each data set/ response so gathered.
India This Millennium
India at the close of last millennium had just tasted free markets and the unique experience had caused a lot of blood letting in stock exchanges. Some small & big organizations, some in desperation & some out of sheer ambition thoughtlessly & bizarrely instituted research seeking panaceas. Both in consumer and in industrial sectors- studies of all kinds- and in large quantum… more…
RI Quarterly Omnibus
Territory coverage: Delhi NCR
2000 respondents aged 18+, who reside in Delhi NCR SEC A1, A2
1000 respondents aged 18+, who reside in Delhi NCR(half of the sample), SEC A1, A2
1350 respondents aged 18+, who reside in urban settlements, SEC A1, A2
Method of respondents’ selection: random route selection… more…
Research India Story
Yes ‘Hard Stats’ and cruel crunching ‘Data’ have a heart too. Really!
And we miss the point when we analyse data crunch numbers as fractions & decimals but miss the vital consumer perception, belief, attitude & the heart.
Gilford , Weber, Likert and a plethora of psychometircians & Statisticians vouch for it … as numbers get figurative in their scales and the quest to feel the consumers heart finds a true nanny in hard stats & number theories as applied.
And yes of course we are a RESEARCH AGENCY / FIRM. But a part of us is crazy about data — analyzing data, making sense of it… predicting the unknown…. taking a bits of data and statistically do accurate confident projections .