Mind Read The Consumer
Consumer behavior and aspectsassociated with the behavior are closely studied. This is where most of the successes and opportunities lie for the business men. Also it hosts the problem areas and pitfalls which can potentially devastate existing brand leaderships & market acceptance.
Hence more than 80% of the industry budgets in research are spent here. The consumer studies
Studies about consumer mindset, perception, attitudes, behavior, interaction with shopkeeper/trade,response to advertisement /communication etc…. More
Trade & Retail Studies
Store Area & Design Studies
Store promotion Studies
Traffic & Footfall prediction/determination studies
Stocking & category mix studies
Online visibility impact studies
Trade & Chanel studies
Channel type & feasibly studies
Push & pull studies -promotion & scheme studies
Channel mix studies
Online channel studies
The designs are created as per clients needs. Right from the idea inception stage of a product or a business, with sociological inputs as consumer trends auditing & evaluation, forecasting of sales & market, contouring the existing competition to estimation of market threats from substitute products & identification of latent needs of the masses & target groups /segments.Market modeling, predictive parameter building — which are both quantitative & probabilistic. Experiment building, encompassing micro representation of the significant forces & currents of a market are built via studies which are predictive and represent a very significant accuracy in the market narrative & that of its trends.
Product development studies, advertising, packaging & product mix studies, segmentation & market mix studies ans such repertoire of works are also conducted with accuracy and due delicacy.
Besides media studies, advertising studies, creative development studies (as copy test) and the usuals of gap analysis, market estimation, potential estimation as well as consumer brand analysis along with other panel based on going market , product & consumer monitoring evaluations are the common usuals that the brand managers & entrepreneurs require on an on going basis.