Digging deep into the lay public thoughts & opinions we fish out the attitudes and action predictables .
Resorting to the usual tools of Opinion Poll, Exit Poll, Campaign Development Studies , Slogan Standardization studies , Symbol & Story studies.
People’s Meter — a longitudinal study town/city based using Panels & diagnostic surveys the data meat is further enhanced by inputs from qualitative inputs form limited Depth Interviews & Focus Group Discussions – imbibing the insights from time to time.Local ‘talkabouts’ & issues are tested fortnightly / monthly followed by a full fledged diagnostic analysis quarterly/ bimonthly.
Political Typology Studies
Map the political spectrum of a community and a locality through secondary data analysis, ‘Delphi’ method and analysis includes selective brain storming.
Quick Poll Studies
Rush polls via listing, CATI & CAPI enable short notice analysis and feedback …. within 48 hrs.
Lead Retailers Omnibus Study : CENTER – Delhi
In all zones of Delhi the study covers the prime market places & Malls to collect data and question responses relevant to the brands & product categories in question to generally provide details of —
- Retailers opinion about the brand … its lift-off, its relevance and the interest aroused.
- Consumers opinion on essentility of the brand and category, near future inclusion in the grocery list, issues & satisfaction.
OUR LATEST OMNIBUS IS STARTING SHORTLY AS PER GIVEN SCHEDULE
| RI translates your questions into Hindi and English | Field work starts | Field work ends |
| 22-Nov | 29-Nov | 08-Dec |
| Data entry and processing | Datasets and frequency tables ready | |
| 09-12-2019 | 13-Dec | |
Exit Polls using CAPI with results turnaround as fast as 3 hours.
Opinion poll using both CATI and CAPI . Capability to handle both Hindi Belt & Eastern India in one go.