Exploratory, Qualitative FGDs

Focus Group technique & instrument remains enigmatic in its application and utility in the investigation for both consumer research and social research. Our vast knowledge base about its applicability and use remains proprietary. Though primarily exploratory in nature our years of practice enables us to achieve highly specific and accurate findings & data. In our use of this phaseological technique we uniquely incorporate personality type evaluation of the participants adding miles of depth to our understanding and reference of each data set/ response so gathered.

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