Author: admin

Much what we measure in surveys and studies stay limited to expressed behavior and established attitudes. Among our prospects, consumers , associatives and the lay public.But admittedly what we are often trying to get hang on is the deep perceptions, interceptions, motivations propensities and temperaments.
The question here that bears salience thus is — Are we able to do so with due accuracy? And the answer here is often waveringly ‘yes’ mostly at best. Some may bravely argue about this given the natural limits of qualitative techniques …. but i would hesitate to nod along being a qualitative methods expert myself.
Qualitative methods work wonderfully in exploratory mode. Lacking however the numbers and decimals are subject to some reworking that should make them readily usable in complete form.
This is necessarily and unexpectedly in direct negation to what is well known to us in cases such as ‘IQ’ test or say ‘Personality Disorder’ test.
This is explained when we become aware of the  standardized tools batteries & inventories that these ‘IQ’ and ‘Personality Tests’  as MMPI have undergone and imbibed over the last three generations. For these tests the  questionnaires have undergone the rigor of validation and reliability tests over large sample size over repeated usage. However when  a new casual and ad hock attempts in hurriedly done surveys/studies the dilemma of the accuracy of decimals & percentages or their unavailability continues to persist. A valid caveat for both researchers & clients.